Hey Guys! This is a Guest Post, written by my super-talented best friend,
David Dawson, who's in his final year studying Music at University (so he probably has more of a right to judge music than I do!). Hope you like his piece!
Who remembers the good old days when you would log onto iTunes and buy a song for 99p, or when you’d rip all your cd music onto your Sony Ericsson with the slide up screen to then sit on the back of the bus eagerly Bluetoothing them all to your mates? To say this was still happening less than ten years ago is pretty crazy, especially in comparison with how most of us consume music these days. I am one of the millions of people who pay monthly for the pleasure of accessing all of my favourite tracks in one place and in one convenient app.
I imagine that most of the people who read this will have some use or experience of Apple Music, Spotify or any other streaming service, whether it’s using seven different email addresses to push your 30-day trial to the max, having a free membership at the sacrifice of adverts or paying a full subscription. My question is, should we? Obviously, as a consumer the benefits seem logical, why wouldn’t we want all the music we could think of, and more, all playable from your tinny mobile speaker? Streaming services allow us to access music in a way we have never experienced before, giving us the chance to not only enjoy the same tunes we know and love, but to find new music quicker than ever. Obscure music for me used to mean Track 10 from an album only known for the title song, but with streaming services you can pick yourself a band no one has heard of and shove it in the faces of your mates hoping to get discovery rights - should they hit fame.
So, what is my big issue with streaming? Well, it’s not exactly a secret, thanks to Taylor Swift and Jay-Z, that artists don’t get much money from streams. In fact, one single stream normally amounts to a fraction of a fraction of a penny being paid out to the artist. Of that tiny pie, the record label eats most of the good stuff, leaving only the accidental fruit seed and that little bit that got dropped on the floor for the artists. A look into the proper figures would tell us that labels actually do pretty well from our extensive use of streaming, with the three major labels making a combined $6.93 billion in 2018, and that this is up ten per cent from the figure in 2017 and will probably rise again for 2019. This for me causes an issue with our perception, as we all know a tiny piece of a near $7 billion dollar-sized pie is actually pretty big, but does that make it fair?
When Taylor Swift decided to effectively boycott streaming services, removing her music initially in 2012 and refusing to release her new album at the time, Red, on their services, I, as I imagine many people did, scoffed at the news. The thought of someone like Taylor Swift complaining about how much she was being paid seemed almost laughable to me, and I certainly wasn’t going to make a wooden sign and start marching in her support.
But should we have all done more to get on her side? Yes, Taylor Swift doesn’t exactly need more money, but the reality is that streaming services don’t get artists the money they deserve for the hard work they put into their music, and this is what she was protesting. Whatever job you do, and however much you earn, I’d say it’s fair for anyone to ask for an acceptable amount of payment. Of course, Taylor was brought around once some terms were put in place, but the picture hasn’t much changed since.
The issue for me seems to be that streaming services have the monopoly. Even for a huge artist, if your music is not on all the major streaming sites it is a fact that the exposure you and your music gains will be smaller, and as streaming counts for charts these days, your chances of hitting higher in the Top 40 is significantly reduced. This still may be hard for most people to relate to, so the issue I would raise, and the main issue as far as I am concerned, is how this affects smaller artists and new music. Being a user of Spotify I know how great it is for discovering new music, as is Apple Music and other streaming services. I can easily find playlists to match my exact needs or mood, or that fit into a particular genre that I enjoy, and within these playlists, while I may find some of my old favourites there is almost always one or two new tunes that really catch my attention. Therefore, for an artist that is just starting out, or even on the way up, is not being on the popular streaming services really an option? The priority for these artists at this stage is obviously to gain as much exposure as they possibly can and to find an audience for their music, which streaming allows.
However, artists like this often don’t have huge backings of record labels and to continue recording music and trying to expand revenue is a requirement. When we consider these artists, instead of millionaire popstars, we start to realise how unfair payments for music are a big issue, which is why I questioned whether we should have offered more support, or at least approval, when Swift tried to make a point. Similarly to how Swift threw her own weight around to make some progress, other larger artists are actually able to use their popularity and streaming figures to negotiate more favourable terms for themselves. However, this is a luxury that smaller artists do not enjoy, meaning that while established and rich artists may be able to make some extra money, those with smaller followings and less financial backing are only able to make the minimum, supporting that age old saying about the rich getting richer whilst the poor get poorer.
Jay-Z was another big name who recognised the injustice, setting up his own streaming site, Tidal, and moving all his music across. Despite Tidal paying more, it is still significantly small amounts per stream, which still means that artists would have to get thousands of listeners to make any significant amount, which for most artists starting out is not a reality.
The ultimate point that I am trying to make, therefore, is that as much as we use or enjoy streaming services, maybe we should have been marching with Taylor and supporting the progress she was trying to make, and that now we should still be scrutinising these big streaming services and trying to generate change. As was the problem with Swift’s actions, it is hard to get people to empathise or sympathise with a millionaire expecting more money. But I would emphasise to people that no matter what their vocation or salary, if they were not paid a fair amount for their honest labour, they too would feel a lack of justice, and that when we consider the smaller artists attempting to make a career for themselves, is it fair that they have to accept tiny payments in exchange for their exposure and advancement? After all, there would be little point in having a great platform to enjoy music on, if there was no new music for us to enjoy.
Lyric of the Week - Florida Georgia Line, People Are Different
"Slip on a pair of another man's shoes
You'll see by the time you get back
This old world would be a whole lot better place
If we'd all just embrace the fact
That people are different"
The country duo speak the truth. If anything, it's sad they even have to say it, but in this odd world where we still seem to struggle to accept one another, you can't blame them for re-iterating. A similar theme was covered in my Self Help Songs post on 6lack's Switch - check it out here.
Album Cover of the Week - Dave, Psychodrama
An album cover of a guy with his head set on fire? Yawn, seen it all before. But an album cover of a guy with his head set on blue fire? THAT. IS. AWESOME. For those of you wanting depth, you'd better move swiftly onto Song Title of the Week, because I chose Dave's Psychodrama on the basis of one criterion: it looks pretty darn cool. It's quite sparse and basic, but in a minimalist, artsy, electro-future-fire-mutant kind of way. And I like the colour blue.
Song Title of the Week - Drake, Lust for Life
An homage to the great Van Gogh's biography, this title on Drake's recently re-released So Far Gone mixtape is succinct, meaningful and evocative. The fact that this was the career-defining mixtape, one that dropped as Drake stood on the brink of his destiny to become the biggest rapper in the world, only serves to add to the poignance. Drake eventually got the life he so publicly lusted after - just maybe not the woman (but what was there not to love, Nicki?).
Music Video of the Week -
James Blake- Mile High (feat. Travis Scott and Metro Boomin)
Trippy and, perhaps a little guilty of self-indulgence, but nonetheless it's fun to watch, and matches the mood of the track perfectly. The video starts with Travis Scott's confused face disappearing into a tunnel of blackness as he tries to wake Blake up, before we become immersed in the UK artist's mind, which, spoiler alert, exclusively features himself and Travis Scott swirling around aimlessly. Hey, I'm not judging, 'aimless thoughts' sounds a lot like the inside of my mind. Like I said, the video's a tad over-the-top, but maybe that's what makes it so entertaining.
So these are my Aesthetics of the Week! Feel free to let me know of any good lyrics, titles, covers or videos I may have missed...
Yours sincerely, but not too seriously,
P.S. If you're looking to buy the Aesthetics of the Week:
How to De-Stress #1 - Slow Down
So you’ve heard it a million times. Yes, ok, we get it. The world we live in moves at too fast a pace. But quite frankly, what are we supposed to do about it. I’ve got an essay in for tomorrow, an internship application to sort out and lots of baying blog followers to please with a steady flow of posts. Well, maybe the last one was a bit of an exaggeration, but still, it seems easy to just tell people they’ve got too much going on without providing an actual solution to it.
I feel like this song gets to the crux of the matter in a really simple, convincing way. ‘No Hurry’ is about (spoiler alert) slowing down, and just taking a moment to breathe. Because in this day and age, we do have a million things to think about. Certainly at University, any moment you take off essay reading, or essay writing, or essay checking (pfft, like anyone actually does that), you feel kind of guilty for not spending it on work. But this shouldn’t be how we feel, life isn’t just about work. It’s just as important to stop and chill every once in a while, otherwise the bundle of impending deadlines and doom pile up in your mind until you reach breaking point. Personally, my mind often feels like its moving too fast for me to keep up, so that when I’m sat working on my CV I’m thinking that I should be working on my degree, but when I’m writing an essay I’m thinking I should be working on my CV.
Taking a step back is always really useful (unless you’re posing for a picture in front of the Grand Canyon, of course), and it puts everything into perspective. At the end of the day, what is the worst that will happen if you miss one deadline, or have a sparser bibliography than normal at the end of an essay?
So take a leaf out of Zac Brown Band’s book, because in reality I could have chosen any one of about ten songs all about kicking back and taking it easy that they have in their repertoire. Adopt the Mediterranean mantra of ‘Mañana’ every now and then - after all, they do say the laid-back attitude of our continental cousins is what makes them have such lengthy lifespans. Or maybe it’s the Mediterranean diet. Either way - what’s the hurry?*
Yours sincerely, but not too seriously,
*No responsibility will be accepted for any missed deadlines or angry emails from tutors.
So the jury is still out after my first attempt at being a psychic. One of my predictions was given hope recently when Quavo admitted the Migos have a huge store of Drake collaborations, which could eventually form an album. Wahoo! I can now profess myself to be the next Mystic Meg - I’ll call myself Mystic Max.
Well, you’re probably thinking one out of three predictions is not really enough to warrant a second round of trying to guess what will happen in the music industry. And lets be honest, it’s more like 0.5 out of three, if that. I should’ve just stuck with predicting that Travis will offer me a record deal, the only real dead cert.
Nonetheless, I’m back behind my proverbial crystal ball, and I’m looking at some potential new Hip Hop releases. In this day and age, the beauty of pre-ordering and pre-adding albums means there is little in the form of surprise releases in the pop world. For some reason, though, it is often the case that you wake up on New Music Friday to an unexpected Lil Yachty mixtape, and maybe a couple more Future albums that he recorded in one evening. It is perhaps because of the breakneck pace at which new Hip Hop music is packaged and produced that we get so many surprise drops from this genre. I can imagine Atlantic’s PR department pulling their hair out when Gucci Mane keeps popping up in their office with a new album, having only just started promo for his previous one. But in many ways it must be a bonus having the ability to flood the market, especially in this era of dipping your toes into the stream of a track, and then before you know it they’ve disappeared and a different set of songs are flowing past. I guess Heraclitus got it right when he said, ‘You can’t stand in the same river twice’.
As I see that I’ve just listened to the same Travis Scott song three times in a row, I realise that perhaps I should leave the philosophy to my weekly essays. Anyway, I think I’ve procrastinated enough (again, I should leave that to my essays). It’s time for my predictions as to who will be releasing new fire this week. Or this month. Or this year. Is it too vague to say at some point in the rest of their career…?
1. Big Sean
The Detroit MC has been oddly quiet over the past year, enjoying the spoils of his successful I Decided. album (which I reviewed on my old blog). But photos of him in the studio with Hit-Boy hint at an imminent return to the fore, and over the past week I’ve had a sudden urge to stream a load of his best songs on Apple Music. Coincidence? Um, most definitely. However, something still tells me he’s dropping something soon…
2. Young Thug
Why would Thugger drop a project so soon after his On The Run EP, which only came out a couple of months ago? Well, Young Thug has a work ethic that more than matches that of his trap counterpart, Future, and judging from the way the stars have been arranging themselves recently, and the astronomical calculations I have made from this, I think Young Thug is preparing some new music for us. Ok, ok, I’ll admit it’s just a hunch. But watch this space - no solar system-based pun intended...
3. Zac Brown Band
So this is more of a wish than a prediction. Zac Brown Band is one of my favourite artists, and having recently announced a summer tour (which sadly does not involve a trip to the UK, ugh), I feel like they must surely have a single or two up their sleeves to help promote it. They must do, right? Right?? Considering they usually tour off the back of an album, and this one is called ‘The Owl’ tour, maybe we can expect a new project of the same name? Hopefully…
So while I spend the next few weeks waiting on the Migos and Drake collaboration, as well as that inevitable phone call from Travis' Cactus Jack Records, I'll be frantically refreshing the 'New Music' section of Apple Music, to see if any of these predictions prove to be more fruitful than the last batch. Fingers crossed, and excuses at the ready...
Yours sincerely, but not too seriously,
Album Art - The 1975, A Brief Enquiry Into Online Relationships
You might have gathered from previous posts that I’m not a fan of modern rock. But for the past two ‘Album Arts of the Week’ I’ve chosen cover art from rock bands - perhaps this means they should all quit their day jobs and become artists instead of singers? I speak in jest, for rock music obviously has a lot to offer in the today’s times, especially, it seems, The 1975. Which is ironic, considering their group’s name is over 40 years old. The title of their upcoming album, A Brief Enquiry Into Online Relationships, draws intrigue, and pokes fun at the pervasiveness of technology in the 21st Century, a subject that will undoubtedly provide numerous points of interest when the album is ultimately released (See, at Maximoco Review HQ we’re so ahead of the charts, we review albums that haven’t even come out yet. That way, no-one can tell if our review is way off the mark or not).
But you may be staring at this random arrangement of coloured dots, and wondering why it’s sitting under the ‘Album Art of the Week’ heading. I confess that I’m not artistically learned enough to be able to explain to you the subtle machinations and hidden messages behind this picture. As much of a cop-out as it may be, I simply chose it because I find it aesthetically pleasing, and it definitely gives off a minimalist, AI-fax-machine (is that a thing?) kind of feel, which ties it in perfectly with the album title. It looks like the sort of thing you’d find at a modernist art exhibition, where everyone stands around it nodding and hmm-ing pensively, when really no-one has the slightest clue as to what they are looking at. And that’s why I like it.
Song Title - 'Look Up Child', Lauren Daigle
I think this is the vocalised thought of every parent and grandparent in the world right now. Children and teenagers are glued to their phones, living their lives through the eyes of social media, which inevitably entails living life through the eyes of someone else. As Drake wisely raps on ‘Emotionless’, “I always hear people complain about the place that they live…Cause they been staring at somebody else’s version of s***”. It seems Daigle is offering a similarly poignant message for our society. There is a wonderful world to see out there, but we miss most of it because we’re too busy looking down at our phones. If you’re reading this on your phone - look up! (But of course, don’t forget to return to us later. Sorry, page-views over scenic-views). Still, see the sky, see the birds, see the trees. It’ll inspire you. Also, on a less practical note, it’ll mean you’re less likely to walk straight into a telegraph pole.
Music Video - 2 Chainz ft. Quavo, Drake: 'Bigger Than You'
Watch as child-lookalikes of three of the biggest names in rap strut around in a school and cause anarchy for the teachers. Ah, reminds me of my days of young rebellion at High School, only reading four out of the five books on the reading lists, and some days, if I was feeling really naughty, not even doing any extra work during lunch time. I know, pretty scary stuff, but don’t fret, my life is firmly back on the rails now. Anyway, it’s a fun video - check it out here https://www.youtube.com/watch?v=r26bNe0MTzs
Yours sincerely, but not too seriously,
Lyric of the Week - Kenny Chesney, ‘Get Along
He said all your really given is the sunshine and your name
Chesney’s knack for storytelling is once again highlighted, as he recounts a tale of a religious man giving him some rather deep advice. The song is of course all about the mantra of getting on with those around you (spoiler alert in the title), with a very unsubtly cloaked reference to the Christian principle of ‘Love thy neighbour’. While I appreciate the message, it is easy for songs like this to come across as overly preachy and self-righteous. But that is why I love these two lines, because they add a touch of self-deprecating humour, as Chesney recalls the profound teaching that fundamentally all we have is ‘the sunshine and our name’, but then as the singer is pondering this it ironically starts to rain. Key lesson to be learnt? Apparently you do need to take an umbrella on that summer Nashville trip you’ve been planning after all. Seriously though, as you well know, over at Maximoco HQ we hate too much seriousness, but we are suckers for a good, loving message - so that’s why these lyrics were bound to be a hit with us.
Album Art of the Week - Alice in Chains, Rainier Fog
Now, I’m a big fan of bright colours, and I’m not a big fan of rock music. So as I’m staring at this entirely black-and-white, murky album cover from a rock band, part of me wonders what I was thinking choosing this for Album Art of the Week. But for some reason, the image just looks awesome to me - I love the office-style cut-and-paste juxtaposition with the scenes of nature, and the man walking into the ‘eye’ of the storm (quite literally) creates a very ominous vibe. The writing in the bottom left-hand corner adds to the overall mystery, making this look like a poster for an upcoming horror movie, and certainly has a voyage into the unknown feel about it. Just lost out to ‘Performance’ by White Denim.
Title of the Week - ‘you should see me in a crown’, Billie Eilish
Inspired by the famous Moriaty line from BBC’s Sherlock, “In a world of locked rooms, the man with the key is king. And honey, you should see me in a crown.” This song screams confidence compacted into a sassy, pithy punchline. Also poignant because the original quote is about ‘the man’, while Billie switches this to be about herself in an empowering move. And if you’re wondering whether the standard of this blog’s spellchecking is slacking, Billie brands all her song titles without any capitals. Travis Scott did it first. Just saying.
Music Video of the Week - ‘One Day’, Logic ft. Ryan Tedder
To be honest, I started watching this with a sceptical eye. Logic already played the humanitarian card last year with his National Suicide Prevention hit single ‘1-800-273-8255'. ‘One Day’ dropped out of the blue, following a very thuggish Bobby Tarantino mixtape, and handily just in time for the VMAs. Logic performed, of course, and while it was moving it was also in danger of coming across as an attempt to jump on the anti-Trump bandwagon, and using the well-publicised border crisis to fuel another surge up the charts. But whatever your feelings about the actual track, or his VMA’s performance, the music video is undoubtedly poignant and well-constructed. It begins as expected, with a dramatisation of the separation of a family trying to cross into the USA, and then we fast forward to follow the lives of one of the children who has been separated and given a new home, as well as a boy who grows up to become a neo-Nazi. The plot line is a little convoluted at times, but the conclusion more than makes up for this. The message is one that is very relevant to our times, and you can be as mistrusting of Logic’s motives as you like, and I don’t even really like the song, but viewed as an isolated piece of art, this music video is incredibly inspiring and captures what it is trying to communicate perfectly.
Yours sincerely, but not too seriously,
After reports emerged last week that US rapper Travis Scott has locked himself away in Hawaii to finish his highly anticipated album Astroworld, he posted an interesting tweet that seemed to fly completely under the radar, but sure got us thinking.
On July 12th Scott tweeted: “HAPPPIEST ******* KID EVER. LETS ******* GETTTTTTTTTTTTTTTTTTT IT. !!!!!!!!
Scusa la lingua. Now some fans believed this to mean that Astroworld was landing on Friday 13th, especially considering that would make the release date 7/13 - a number loved by Travis due to it being the Houston area code. This was reinforced by Travis’ go-to producer, Mike Dean, tweeting a photo from Hawaii the night before of a USB stick with the caption ‘Got it’. Coincidence?
Fans’ speculations proved unfruitful, however, as Friday came and went with no release from the rapper. BUT fear not, we reckon the hype came just a week early, and we think Travis is gearing up to drop Astroworld this Friday (20th). Just last night Travis posted a photo of himself on Instagram, accompanied by the caption, 'Worry Not' and three globes. Globe=Earth=World=ASTROWORLD?!?! Is this stretching it?? Quite probably, but either way, here are our predictions for this week...
PREDICTION 1 (more likely): Travis Scott’s Astroworld is being released Friday 20th
PREDICTION 2 (less likely): Drake is getting ready to drop a joint album with the Migos
PREDICTION 3 (downright CERTAIN…ok fine, least likely): After releasing Astroworld, Travis is going to invite me to join his Cactus Jack record label and I’ll suddenly become rich and famous and generally awesome.
Prediction 2 has a little less evidence backing it up, but hey, wouldn’t that make it even cooler if it came true? I can sense you rolling your eyes and sighing, ‘No, not really’ - but bear with. Drake is going on a US tour with the Migos later this year - yet they only really have two songs together, and one of them is a mere remix. The last major joint rap tour was Kanye and Jay-Z’s ‘Watch the Throne’, which was accompanied by a collaborative album of the same name, while Beyonce and Jay-Z’s ‘On the Run II’ this year has been propelled by their surprise project, Everything Is Love. It is unquestionable that Drake could have easily sold out a solo tour, especially after the release of his record-breaking album, Scorpion. So a tour with the Migos, whose recent Culture II album flopped, only really makes sense if a joint effort is already in the works, or is being prepped for an upcoming release.
Finally, reports came out last week that Drake already has an album ready to drop when he signs his new record deal, which is apparently on the horizon - could this be the icing on our uber-speculative, hyper-conjectorial cake of evidence?
Who knows. But if this is legit - you know where you heard it first*…
Yours sincerely, but not too seriously,
(*All non-legit claims made in this post will probably be deleted to make the author seem more credible as a psychic)
Hello! I'm currently studying Philosophy & Theology at Oxford University, UK. Having always loved writing and music in equal measure, and having always hated decision-making, I figured hey, why do I need to choose between the two?