ALBUM COVER - The Lion King: The Gift, Beyoncé
Despite all the hate the new Lion King movie has had aimed its way, something we can salvage from all the wreckage is a new Beyoncé album. At first, I just chose this album cover because it looks really imposing, elegant and classy - all words synonymous with Queen Bey herself. But the more I look at it, the more I realise that it’s actually the perfect image for the Lion King, because on one level it conveys the power struggle between Mufasa and Scar, and later Simba and Scar. But also it points to the ‘circle of life’ (try saying that without breaking into song), and of all the animals playing their part in the merry-go-round of life and death. Maybe it’s just because I’ve been reading so much about Buddhism for my thesis this summer, and the image reminds me a bit of samsara, the wheel of rebirth, and also a little of Taoism’s Yin and Yang. Either way, it’s a super cool image, and one I definitely gravitate towards.
SONG LYRIC - “She’s giving me ultimatums, I told her I like tomatoes”, Chance the Rapper
Um…ok, Chance. You go ahead and tell her that *insert confused emoji*.
After the heavy meanings of the lyrics in my last post on anxiety (which you can read here), for this month’s Best Song Lyric I simply went for something that is fun and made me smile. Chance the Rapper is a soundbite maestro, with ‘Don’t Forget the Happy Thoughts’ now emblazoned across T-Shirts and Hoodies galore. What I love about this lyric is it is completely nonsensical, but it’s this ridiculousness that makes it utterly hilarious. At least next time your partner gives you any ultimatums, you know what to say…
Although on second thought, maybe don’t try this one at home, folks.
SONG TITLE - Post Malone - Sam Feldt ft. RANI
It’s not particularly inventive, but I always feel it’s kind of meta when an artist uses another artist for the name of their song. The Chainsmokers did it on their early track, ‘Kanye’, and it’s a good way of enticing the listener in, because regardless of whether you’re a fan of the name-checked artist or not, it makes you wonder how they fit into the song’s story and lyrics. It’s also a clever marketing tool, because Post Malone currently has a song in the charts. Maybe it’s just the equivalent of when bloggers look up which keywords are being googled the most and use it as the title for their next post!
MUSIC VIDEO - Beautiful People, Ed Sheeran ft. Khalid
There were lots of contenders for this one. Chris Brown and Drake’s ‘No Guidance’ is hilarious, and worth a watch solely for Drake’s self-deprecating dance moves. Equally, another of Ed’s visuals, his collaboration with Travis Scott for ‘Antisocial’, is wonderfully off-the-wall and wacky. Having said that, after having watched it a good 5 times I still have no clue what it’s about.
‘Beautiful People’ is a poignant rejection of the star-studded, luxurious lifestyle that celebrities often pursue. It follows a middle-aged, down-to-earth couple as they are forced to look on in bemusement at the glitz and glamour of the house parties and fashion shows that engulf them. What’s sweet is they continue to live exactly as they would if they were on a cul-de-sac in Stoke, as opposed to the mock L.A. in the music video. While everyone else is partying, the wife makes the husband a cuppa, and before long they are tucked up in bed with sleeping masks as the music and drinking continues around them. It sums up the message of the song - ‘Droptop, designer clothes/Front row at fashion shows’, before Ed emphatically protests, ‘That’s not who we are’.
It’s grounding, and refreshing. And the couple in the video are just too darn adorable for me not to pick this as video of the month.
Read my review of Ed's new album here
Yours sincerely, but not too seriously,
Talk about a flex. I'd love to say I relate, but personally me and the naps are way too attached, to go and do that.
This is taken from Gyalchester, off Drake's album/extended playlist, More Life. Enjoy!
Yours sincerely, but not too seriously,
Read last week's DrakeDay lyric here
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Stream Drake's latest project, 'Care Package', and check out some merch, below,
It's clear that we often lean heavily on music when we are going through something. It has the powerful ability to lift you up, to relax your mind, or to simply let you know you're not alone in your struggle.
Of course, usually music alone is no remedy to the troubles we face, but it can be helpful nonetheless. Different people can draw out different meanings from various sets of lyrics, such is the subjective beauty of art.
The following is a selection of hand-picked lyrics that are aimed specifically at easing your worries and allaying your fears. Some may become new cri de coeurs, some may simply wash over you without having much effect. But hopefully in shining a spotlight on particularly useful lyrics, there will be at least one that will really resonate with you...
Don't you worry, don't you worry, child/See Heaven's got a plan for you
1. Swedish House Mafia, Don't You Worry Child
You don't have to believe in Heaven, or be religious at all for that matter, to appreciate this. Personally the message I gain from this is that no matter how low you are feeling, or how difficult it may be right now, in the long run you will always be okay. I have a saying that I'm always annoying my friends with - 'Even when it doesn't go to plan, it does'. This could be God's plan (shoutout Drake...), the Universe's plan, or simply your ultimate plan for your life. In the end, the struggle makes you who you are.
Oh, my darlin', put your worries on me/Can't judge you 'cause I feel the same thing
2. Ed Sheeran, Put It All On Me feat. Ella Mai
I really like this one, because it sounds fairly generic at first, but peering deeper into it reveals a significant message. For me, it's the idea that it's okay to ask someone for help when you're going through something. Don't be too prideful or too ashamed to lean on other people. There's a good chance they're going through something similar.
Have a look at my review of Ed Sheeran's 'No.6 Collaborations Project' here
Ain't in no hurry, I'd be a fool now to worry/About all those things I can't change
3. Zac Brown Band, No Hurry
This is the central Zac Brown Band mantra of 'Que sera sera', and to not let things that are out of your control get you down. If you have a problem, address it, and if there is a solution go about achieving it. If there is no solution, then leave it behind. It's irrelevant.
Check out a more detailed look at No Hurry in this Self-Help Songs post
Everything that's broke, leave it to the breeze/Why don't you be you, and I'll be me?
4. James Bay, Let It Go
This is a great quote, because it echoes the previous notion of letting things that are out of your control go. Often we can torment ourselves over what could have been, or what we should have done. "Leave it to the breeze", and don't be stuck in the past. Also, this takes on another meaning in the sense of what you might see as 'broken' parts of your personality or appearance. Just be yourself - we hear it time and time again, but it's true. Why be someone you're not, when you're awesome just the way you are (shoutout Bruno Mars...)
Today I missed my workout, but it worked out/Now I'm missing work now, but it worked out
5. Chance the Rapper, Work Out
Okay, this seems like a random quote to have included. But it resonates with me quite strongly, because I think we can overthink the details of our lives, and be too hard on ourselves when we don't match up to our expectations. It's great to be disciplined and driven, but cut yourself some slack - don't be too hard on yourself (shoutout Jess Glynne...okay, I'm going to stop with all the cross-referencing now...!). Also, remember to have fun! Charlie Hoehn wrote a great article about how 'Play' cured his anxiety, read that here.
You might also like...Self-Help Songs, 'How to Be Positive', by Chance the Rapper
Gonna to put the world away for a minute/Pretend I don't live in it/Sunshine's gonna wash my blues away
6. Zac Brown Band, Knee Deep
Yes, I know, it's ANOTHER Zac Brown Band song. Talk about biased. But this artist more than any other epitomises for me the feeling of just kicking back, relaxing, and taking the strain off of your mind. They're not talking about a literal vacation here, it's a mental one. We all carry around with us personal spas in the form of meditation. Get away for free!
Then I felt my pulse quickening/But regrets can't change anything...Joy, set my mind free/I was giving up, oh, I was giving in
7. Bastille, Joy
Another poignant lyric about letting the past be the past. Don't agonise and torment yourself over something you can't change. Also I added the second part of the lyrics, because it emphasises the positive message of the song. Just when you are thinking of giving in, don't! Relief from your pain could literally just be around the corner.
And when all broken-hearted people/Living in the world agree/There will be an answer/Let it be
8. The Beatles, Let It Be
This iconic song is probably most famous for having an amazing melody, as all The Beatles' songs do. But the lyrics really hit home, and underline what a lot of the other lyrics in this article have been saying. Don't fight against an immovable obstacle, especially if it is behind you - turn around, and let it go. Let it be.
You might also like...'Self-Help Songs, How to worry less'
Drake's lyrics have spawned internet-breaking acronyms, viral dance challenges, and world famous slogans. The Toronto rapper's ability to inject generous doses of wit and humour into observations that, when you stop to think about it, actually hold a lot of insight, has made him the lyrical figurehead of the internet era.
Yes, we've all seen 'KiKi, do you love me?' and 'YOLO' doing the rounds on the internet. But this blog series will be highlighting the best Drake lyrics that have flown under the radar. Whether they are amusing, jarring or just downright ridiculous - this is the place you'll find them.
So join me every Thursday for the event of the week. Forget Transfer Deadline Day, Valentine's Day or Father's Day (I'm joking of course...I don't want to be responsible for any present-less partners and fathers...!).
This is the Day to eclipse all Days. Every Thursday. At www.maximoco.com.
It's #DrakeDay, people.
The first lyric goes up later today...follow this blog so you don't miss it!
Yours sincerely, but not too seriously,
I recently sat down with up-and-coming US rapper, C Woodz, for his first ever UK interview!
Among other things, we spoke about his influences, how he got into music, and the meaning behind last year’s EP, ‘Born in October’. It was awesome to get the opportunity to chat with such a humble, but clearly driven, artist, and it was refreshing to hear him talk about the positive effect he hopes to have on his fans, and his ambitions for the future.
Check out the interview below!
How does it feel coming off the back of the release of your new single, ‘Drip or Drown’?
I love creating music, it feels good. Every single I release is a big moment. The video’s coming soon too!
Is there a new album on the horizon?
The album right now is not together. There’s a collection of singles that I’m focussing on - I’m going to release 6 of them over the next six months. The album, that’ll be sometime next year.
You recently shot the video for ‘Please Don’t’ in London. In the song you say you flew there without a case - is that true?!
I actually did! I go to London like twice a year, I love it there. Also ‘Please Don’t’, that song was one of my favourites off the EP ‘Born in October’.
In ‘Please Don’t’, you sing 'Please don't send them my way'. What are you referring to here?
Basically, it’s my experience when I first went to London, my first experience, I was so happy just being out there. The city showed so much love, I was inspired by the people, and how they gravitated to my music. It was all very overwhelming, so yeah, it was inspired by my first experience going to London. “Please don’t send them my way” is basically talking about negativity, don’t send me any negativity. You can relate that to anything.
You mentioned recently that “It’s time for me to reroute my message”, and your recent pack of singles, ‘Different Smoke’, was full of lots of positivity, love, and was about you dedicating yourself to your girl. How would you describe this new message, and what side of C Woodz are we going to be getting from now on?
As far as that, the whole concept is about changing up the direction of my lyrics. I’m in a different space now. Going forward, when I am dropping new projects, I really want people to hear a different perspective to my old music. I basically want to impact people differently, and not just talk about the same things, but still give them the same impact in that transition. As far as visuals, lyrics, when I’m writing them, everything is rerouted to get a different perspective.
Which artists inspire you the most?
That’s kinda tough! I’m inspired by a lot of artists. First off, the rapping side of me was inspired by Lil Wayne. I’ve been listening to him since the age of 8. Then there was the transition where Chris Brown came along. Also other artists like Tory Lanez, Meek Mill, all of those artists, they inspire me, along with others.
You talk about being inspired by these artists. How does it feel to be in a position where you are inspiring your fans, and you are a role model to them? Do you feel any pressure in this responsibility?
I treat that as a proud moment, I’m just starting to see people gravitate to my music, loving my lyrics, reciting them in videos. It’s great. There’s no pressure at all, it actually drives me to produce more music that they want to listen to. I love that feeling.
What was the mentality behind your first EP ‘Born in October’, which you released last year? What space were you in when you wrote that?
When I was creating it, this was one of the first projects I really sat down and thought through. I wanted to do it the right way. ‘Born in October’ has acronyms, symbolism, there’s a lot of meaning in there. First off, I was born in October, that was the first symbolisation. Secondly, I felt reborn again, going through the process of creating that music. Basically I just wanted to give everybody that was born in October, or whatever month they were born in, to connect with this EP. Because when I was creating it, with each song I was going through different emotions and trials, and I was putting those things in my music. I was feeling recreated, rejuvenated, and reborn, and it added a whole different perspective to who I was. I felt brand new.
What’s the thinking behind the album cover, which shows a figure meditating in the grasp of a dragon’s claw?
The whole meditation part, that’s an actual silhouette of me sitting down, just meditating and relaxing. That whole image just symbolises me feeling born again. The dragon that you see, that’s to symbolise luck. Also, when you think of a typical lucky number, what number do you think of? 7. That’s the reason there’s seven songs, the dragon is lucky, it’s all a symbol of completion. Feeling completed as I was writing this music.
I really want people to hear a different perspective to my old music. I want to impact people differently
What direction do you see the future of Hip Hop going in? Does 'mumble rap’ have a future?
When I think about Hip Hop and R&B, I think that it’s all about life right now. You know, when you see an old tree, and it’s been there for hundreds of years, it may look old but it continues to grow. That’s how I look at music, it’s going to continue to grow and evolve. No matter where we are at, great music lasts forever. Mumble rap ain’t gonna stick around, because people want to hear something that’s going to keep them sustained when they’re going through certain things. The music is going help them get through that. As an artist, I obviously have to adapt to the music that’s being created and that’s popular, but also put my own style on it. I’m not a mumble rapper, but I have to adapt to it.
How did you first get into music?
My favourite rapper is and always has been Lil Wayne. Like I said, it started right there when I was 8, and I went to a Lil Wayne concert. My brother rapped too so that was a big influence. Music was really all around me, so as I got to 16/17, I wanted to start creating. My first time writing, I basically took Tha Carter I or II, and I switched all the words around. If he said ‘red', I said ‘blue’, and so on. That was my first time writing, and that helped me to learn how to write. At 17 I wrote my first song, and when I look at the lyrics now it’s funny to me, but I can see where I was trying to go with it. As life went on, I learnt how to do it. During that era, when I was 17, that’s basically when Chris Brown came along, and everyone was gravitating towards him. There was the whole thing about him dancing and singing, I just liked his style. That paved the way for me, that’s how it all started.
Where do you see yourself at the end of the year?
Winning ‘Best New Artist’ at the BET Hip Hop Awards. I want to be doing music full time, if I can do that, that’s when I’ll feel like I’ve really made it.
Are you independent, or signed to a label?
I’m independent, not signed. All my videos and me travelling to shoot them, all that is at my own expense.
What would be your ideal collaborations?
I want to work with Chris Brown, Lil Wayne, Tory Lanez. But at the moment I’m working with no features. Lil' Keke is an artist that’s becoming really big over here in America, and I have a song with him [called Real and Fake]. He’s a big feature for me to have secured. But other than that, I would only do a feature if it was a big name artist. I’m really just focused on getting my own music out there right now.
I have a section on my blog called ‘Self-Help Songs’, where I analyse a particular song’s lyrics and see what lessons we can gain from it, because I feel like artists are in some ways today’s philosophers. They’ll be going through something, and they pen lyrics that can really help the listeners who are going through a similar struggle, but perhaps shed new light on it or shift the perspective in a really helpful way. Off the top of your head, which of your lyrics would you say you would want listeners to pay close attention to, that you feel can help people the most?
It’s a lyric on my ‘Born in October’ EP. It’s the first verse on my song, ‘Born’. It goes,
Look at my scars, they can tell you that the battle was real,
It’s real, and basically it’s saying that they never know what you been through until they walk in your shoes.
Interview by Maxim Mower
Stream C Woodz’ summer anthem, ‘Drip or Drown’, out on all platforms, and watch his video for ‘Please Don’t’ here.
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Big Sean has made no secret of his mental health struggles, revealing earlier this year that he decided to start getting therapy. Despite his last album, ‘I Decided.’ being an inspiring journey through Sean’s mental struggle that ends on a positive note, it still left a feeling of there being more steps left that had to be taken.
‘Single Again’ is a celebration of his freedom from a relationship, a true break-up anthem. Now, Sean has dropped break-up tracks in the past in the form of ‘IDFWU’ and ‘Beware’, where he spits acerbic bars about his ex-girls. ‘Single Again’ is delivered in a completely different vein, with Sean poking fun at his past attitude in the lines, “Got me feeling like ‘I don’t f*** with you’/Oh nah, nah, that’s the old me”.
He goes on to muse, “Honestly, all the disrespect had damn near ruined me”. Despite being intensely introspective and soul-baring, the general mood of ‘Single Again’ seems positive, and not even in a trying to find the silver lining to the darkness kind of way, in a genuine way. It is uplifting to sense that Sean is making progress with himself - and this is his new focus.
The caption to the artwork is:
I’ve decided to take my time and get it right. Work on myself and wake up and smell the roses
Even the Detroit rapper’s delivery seems less fiery, and more peaceful. And to put your ex-girl on the actual song where you’re rapping about the break-up, that’s going to come up one of two ways. Either it’ll seem incredibly bitter and publicly ridiculing, or it’ll emphasise how accepting you are of how things worked out.
It’s definitely the latter, with photos of Sean and his old flame Jhené Aiko hanging out together surfacing on Instagram a couple of months ago. It’s a bold move, but it comes across as being 100% a good-hearted, and rather sweet, way of saying, ‘hey, we’re good’, as opposed to a mere publicity stunt. Sean’s new message is the antithesis of superficial.
So as a new album is readied, let’s hope Big Sean continues to get his mind right and place his wellbeing as the priority. I loved the old-school Sean party-starters, the tongue-in-cheek lyrics and ferocious rhymes. But I have to say I’m more excited than ever about the new Sean Don, where the maxim (knew I’d find a way to work that word in…!) at the heart of the music is way more important than the braggadocio and flexing.
Yours sincerely, but not too seriously,
Buy Big Sean's Last Solo Album, 'I Decided.' below
Just when you think you’ve found the right box to place songstress Maryze in, she eludes your grasp once again, her sultry voice slipping through the fingers of Pop, into R&B, and then into EDM. Like Moons is impressively diverse.
The EP opens with ‘Safe’, a slow-tempo track that lulls the listener into a false sense of security. It is immersive, and easily allows you to drift away in the midst of the atmospheric production and Maryze’s ethereal, uplifting vocals about self-love.
‘B.O.Y’, which stands for ‘Because of You’, is another slow-jam, a synth driven track, with Maryze crooning wistfully before she leaves the catchy riff to breathe. It sums up the vibe so far - the lulling background provides the soft bed upon which the listener can just sit back and relax, while Maryze cuts through the haze with insightful musings.
‘Their Hearts’ and ‘Dis-Moi’ are earworms that stand side by side on the record, and highlight Maryze’s ability to amp up the drama. Her mystical, light voice invokes comparisons to Jhené Aiko, another fan of creating a dreamy ambience in her music. ‘Dis-Moi’, however, sang in French, is the song that makes you stop and really listen. For the first time we hear an edge, the frantic synth that rises up behind Maryze’s hook, mirroring the increasing tension and desperation in her voice, pleading the song’s subject to ‘Talk to me’. ‘Dis-Moi’ shifts Maryze from being really good, but perhaps flirting with predictability, to being truly dynamic and exciting. It sounds like the kind of track that could have been written for The Weeknd, and the bassline contrasts perfectly with Maryze’s high range vocals.
Maryze cuts through the haze with insightful musings
The album finishes to a slower beat, with ‘Special’ taking us back to the calmer terrain of the opening tracks. It completes the EP beautifully, with each song showcasing Maryze’s strengths and her versatility to move across genres, while staying true to her core sound. You get a clear sense of Maryze’s openness in expressing her emotions, and this vulnerability allows the listener in. She encourages you to lower your own walls, as you experience her removing hers. This is a project about being honest to yourself and others - an apt message in an era where how you appear outwardly, whether you are a celebrity or simply a social media user, for example, seems to matter more than how you really feel on the inside.
Like Moons is a meditative, tranquil 5-course-meal, throughout which invigorating flavours and warming notes create a soothing balance, the result being an undoubtedly whetted appetite for Marzye’s next release.
George Ezra, Get Away
“It's never been this way before
Shut down by anxiety"
George Ezra acknowledged in 2018 that he had been suffering with anxiety, and ‘Get Away’ tackles this issue head on. However, the overall message is an optimistic one, and highlights how when we step back and stop for a moment, we can often realise that our worries are not as significant as we once thought.
“He's dreaming of a blacked out car, screaming: "Move over!””
This line really resonates with me, because being at Uni it often feels like we’re expected to step straight onto the treadmill of suits, chai lattes, and office desk plants without giving it a second thought. Ezra contrasts the work-based aspirations of the character driving in a tinted car, with the screaming of ‘Move over!’ hinting at the more fast-paced and stressed out lifestyle this can entail. He contrasts this with the following line,
“He’ll be flying through the sugar canes, screaming: “Move over!”
While the line is almost the same, the picture it paints is of a much more carefree person, out in nature, and the ‘Move over!’ sounds more like a child that is keen to continue their race through the fields.
“And I'm running down a mountain side when I close my eyes
And I'm a leader of a big brass band when I close my eyes”
Ezra continues to provide more fun and wide-eyed fantasies, showing us the scope of his imagination. This links back to his idea that modern generations can become ‘shut down by anxiety’. It is interesting looking at this from a student's perspective, because often I'll devote a lot of my day-to-day thinking time to degree-related worries, such as 'Am I going to get this essay finished?', 'Have I read enough?', 'Does my tutor think I'm stupid?'
But then as soon as the weekend hits, and I have a day or two off, there's a really weird feeling of confusion. During the week there's been all these small, work-related distractions, so when I stop working and these distractions disappear, all the bigger, existential questions start flooding into my head. 'What am I going to do with my life after Uni?'... 'Am I really happy studying like this?'... 'What do my friends think of me?'...
Then, because these questions are uncomfortable, I inevitably start filling my mind with the smaller distractions again, and the cycle continues.
"You better get away, boy
You better get away"
I feel like George Ezra isn't just talking about taking a vacation (although that often helps!), he means stepping back from the hustle and bustle of our daily lives, and finding time to just be present, to be in the moment. It's the constant chasing our tails and finding distractions that leads to the feeling I mentioned earlier, where when all the distractions are gone, we're not really sure what to do with ourselves, and we feel a bit empty.
I guess for me personally, the message I receive from these lyrics is to stop trying to find distractions, and just appreciate each moment. And confront the uncomfortable questions. Don't run from them, tackle them head on and see how they can be dealt with - if there is nothing we can do about it right now, then it's irrelevant. If there is a solution, then make a plan for attaining that solution.
How to Worry Less #1 - Confront your problems, know your enemy
In 'The Art of Happiness', the Dalai Lama likens training your mind to deal with problems to preparing an army for battle. If you confront the enemy, learn their strengths, their weaknesses, and their tactics, then you are in a much better position to defeat them. By contrast, if you bury your head in the sand and simply hope the enemy will be defeated, you are in a much less advantageous position. Know your enemy - and know your problems.
"Any boy can dream, dream of anything
Just like you"
Like I said before, George Ezra's overarching message is one of optimism. It seems the way we are told to look at the world, our careers, our lives, makes us forget to open our minds to the more wondrous possibilities out there. We are told to look at the options as being A, B, and C, where for example, A is University, B is an Internship, and C is an Apprenticeship. But sometimes looking at life in this fixed way, and looking through the lens that society has nudged us in front of, we miss a whole host of possibilities.
Who says that the only routes we can take are A, B, and C. What about X, Y, and Z? Or 1, 2, and 3? I feel like George Ezra’s message here is to keep your mind open, and don’t get bogged down in worrying about the little things, like what car you’re driving or how late you are for that 9am meeting. Life is obviously about more than that.
How to Worry Less #2 - Keep your mind open
When you close your eyes, are you driving the blacked out car, or flying through the sugar canes?
Yours sincerely, but not too seriously,
Has record label-rejecting, humanitarian and activist Chance the Rapper gone commercial with his new album?
It seems ludicrous to even pose the question. Throughout Chance’s entire career, despite the fairly widespread fame he accumulated after releasing just one mixtape, 10 Days, which was written during a period of expulsion from his school, he has steadfastly rejected the advances of record label CEOs.
His second mixtape, Acid Rap, brought him into the mainstream musical consciousness, before Coloring Book and a coveted feature on Kanye West’s The Life Of Pablo propelled him into rapstar status. All still while Chance was independent.
Since then Chance has become a major humanitarian figure, earning praise from world-leaders such as Barack Obama, donating $1million to Chicago Public Schools, and being actively involved in tackling gun violence, homelessness and racial equality in Chicago. When he broke onto the scene, his brand of conscious rap was heralded as the antithesis to the Chief Keef instigated drill movement, which was characterised by its aggressive and nihilistic lyrics.
In today’s LA-fuelled music industry, where artists’ eyes seem to be clouded by dollar signs, Instagram followers and merch sales, Chance the Rapper serves as the stereotype subverting superhero (wow, that was a mouthful) who has charged onto the scene in the name of art and philanthropy.
How could anyone doubt his motives as being anything but pure and incredibly refreshing?
The only reason anyone would have to think such a thing, is that Chance recently released all of his projects onto streaming services. Along with this, he has an online store newly stocked up with clothing, vinyls and hats publicising all of his projects, the purchases of which includes the download of his upcoming album.
This linking of an album download with merchandise is a well-known marketing strategy, perfected last year by Travis Scott. His use of the technique was famously criticised by Nicki Minaj, who claimed it was the reason he beat her to Number 1. DJ Khaled, Quavo and many others have employed the tactic, and it seems to have become the strategic norm in boosting record sales.
The fact that Chance has maintained such a squeaky clean persona over his career so far, might have led fans to presume he would not get involved in such PR methods, and would simply let the music do the talking. Does the fact that he has succumbed to this temptation, mean he has gone back on the principles that made him such a beloved, sunny feature in hip hop’s increasingly murky landscape?
I really don’t think so. While critics may suggest otherwise, in my opinion this is simply a man who wants to try his best to get his album to Number 1. He has spoken in the past of his slight frustration that, because he has not released his projects to regular, paid streaming services, he hasn’t always received the recognition he deserves.
This might sound odd coming from someone with three Grammys, but I wouldn’t say this is vanity. I think Chance just wants the credit where it’s due, and if he has to play by the rules of label-style advertising and marketing in order to get this, then so be it. It must feel a bit weird to be an artist of the status of Chance the Rapper, and to not yet have had a Number 1 album. The consensus is fairly unanimous in saying that if Coloring Book hadn’t been released as a streaming-only project, it would have done far better than the Number 8 spot it climbed to on the Billboard charts. And if a unanimous consensus wasn’t enough, then surely this glowing review on my old blog was…!
Despite some people viewing a Number 1 single with disdain nowadays, and many of them do end up being mere flashes in the pan, a Number 1 album is still a highly revered feat. So regardless of the financial benefits, which are obviously aplenty, it is incredibly prestigious. At the very least, it’s a pretty darn cool story to tell the grandchildren.
So let’s not view Chance the Rapper through the same eye as we would another, more commercially minded artist (DJ Khaled shouting ‘Still in the Meeting!’ on yet another Instagram post springs to mind), and respect Chance’s wishes to make his album do as well as it possibly can.
We all like a bit of praise and appreciation every now and then. Does it make Chance any less of a good person if he simply wants the same?
Yours sincerely, but not too seriously,
Hello! I'm currently studying Philosophy & Theology at Oxford University, UK. Having always loved writing and music in equal measure, and having always hated decision-making, I figured hey, why do I need to choose between the two?
Music Merchandise of the Week: