|
I got the chance to ask Erik and Elina, the EDM duo who form UNDRESSD, about the success of their recent single, 'Forever Young', as well as how they met, and what is next in store for the pair. 'Forever Young' is a buoyant, summer anthem, with Elina's hypnotic vocals flowing magically over the twinkling synth bed created by Erik.
Be sure to check it out after reading the interview below...! 
You both must be buzzing right now, coming off the back of ‘Forever Young’ surpassing 5 million streams. Did you always feel it was a special song, or did this come as a bit of a shock?
When we finished the track we felt that it was something extra, but we never expected this amount of support. Just a couple of weeks after the release the phone started ringing from record labels all over the world… that was surreal. Alphaville first recorded ‘Forever Young’ in 1984. What made you decide to cover it? We both really love the original. It holds such beautiful melodies and lyrics. We were on a road trip when the radio played the original, and the idea popped up and we spent the night in the studio jamming and trying some ideas. How did you guys meet, and when did you decide to start making music together? Well… we met on Tinder, haha. Erik is more of a pop-producer and Elina more of an indie-singer-songwriter. But we were actually dating for about half a year before we realized we both should do something together. After going to the cinema and watching a movie about a famous Swedish artist, we decided to do a cover from that soundtrack. That was the start of our project. What’s the meaning behind the name ‘UNDRESSD’? Wish we had a good answer to this one, but we don’t! We just really needed a name for our first release, and this name just popped up. Does the success of ‘Forever Young’ add pressure to your next release, as people will be waiting on it more expectantly than ever, or does ‘Forever Young’s success just add fuel to your fire? It’s always hard to do a follow up to a successful song. We really want the next song to be as good as this one, if not better. But overall we just feel super excited to create more songs after this response. At the moment we’re just trying to enjoy the success of this release. 
What can we expect next from UNDRESSD? Is there an album in the works?
We really like this cover game, and you can expect more songs soon. At this moment we don’t plan an album, but who knows what the future holds...! I really love your other two singles, which are entirely in Swedish. Will there be more songs in Swedish in future, or will most from now on be in English? Oh, thank you! We will definitely release more Swedish covers. It feels so inspiring to hear comments like ”don’t know what your singing but I’m loving it”. Which software do you use to produce your tracks, and how long did it take to create ‘Forever Young’? We work in Logic X. We really like how fast the workflow is there. This was a song that we turned from an idea to a solid demo in just a day, but we polished the track for a couple of weeks. We co-produced the final touch with a friend of ours, Adel Dahdal. 
EDM is for many people the sound of the future, with the way it combines an electric sound with soothing melodies. What draws you to EDM as a genre in particular?
We love how EDM nowadays lets you blend organic and electronic elements. I don’t know if you can hear it in the final production, but it’s basically made of electric guitars, an acoustic guitar, a piano and even a live bass. Adding some electronic elements to that gives you that pumpy feeling. I have a section on my blog called ‘Self-Help Songs’, where I analyse a particular song’s lyrics and see what lessons we can gain from it. What lyric would you pick out from ‘Forever Young’, or one of your other singles, that you really feel can help the listener the most? We really love the opening of Forever Young: Let’s dance in style Interview by Maxim Mower Stream UNDRESSD's hit single, 'Forever Young', on all platforms
2 Comments
this article was originally published at phaser.com
Posthumous albums are always a tricky business. It is so difficult to get the sentiment right, to make sure the intentions are clearly to honour the artist, and not just to achieve material gain. There is even a question as to whether this music should be released at all.
It is clear from reading interviews with the likes of Vargas & Lagola, Aloe Blacc, and Carl Falk, all of whom worked together to complete Avicii’s TIM, just how much they cared about their late Swedish superstar and friend. Songs from TIM are difficult to listen to now, they say, and the nature of the songs on the new album make it evident why this is so. It would be easy to read TIM as heavily foreshadowing the DJ’s passing. It is pervaded by darkness, with the first track, ‘Peace of Mind’, opening with the lyrics, Dear Society, Bad Reputation tells the tragic story of someone hiding their depression (“I don't want to be seen in this shape I'm in/I don't want you to see how depressed I've been”), while ‘SOS’ pleads for a lover to come save them from their insomnia (“I get robbed of all my sleep/As my thoughts begin to bleed”). Having said this, it’s strange reading through the lyrics of TIM, because on the basis of them alone it’s hard to view the album as anything but a suicide note from Avicii. However, listening to the album is an entirely different experience. The melodies are often tinged with sadness, and Carl Falk explains that Avicii would combine major and minor chords in the same line, the latter giving the songs a feeling of wistfulness. But there is an energy about each track, a sense that Avicii hadn’t lost his feeling of wonder and inspiration that shines through so prominently on his Stories hit, ‘The Nights’. ‘Never Leave Me’ is a boisterous, euphoric ode to a loved one, continuing the theme from SOS with the lyrics, She knows how I’m feeling, 
'Heaven’, his collaboration with Chris Martin, is undoubtedly the standout track, and one that fans have been waiting for since it was teased in 2014. It is overwhelmingly uplifting and positive, and initially it seems a little odd that it is positioned as the second track on TIM, as it could have provided a concluding note of happiness as the album closer. But then you remember the most tragic aspect of this album - it’s a tribute to a story that didn’t end happily. The track that was chosen to finish TIM, ‘Fades Away’, epitomises how perfectly the sentiment of the album was judged. It references the ‘troubled times’ and the ‘trials to find somewhere we belong’ that have coloured the preceding eleven songs, but ends on a note of optimism, All I know is that with you I’m moving on 
This album carries such an emotional weight with it, that it was always going to be tough to find the balance between tones of positivity and regret. TIM finds this middle ground in a way that few other posthumous albums succeed in doing, and in my view, this is Avicii’s best work to date. His collaborators spoke with sadness about how it felt like he was on the brink of something massive musically, and how he would never get to execute this vision. TIM is as close as we can get to the perfect tribute, and the perfect reminder of how influential and talented Avicii was. I think it is easy to underestimate the impact Avicii has had on music, and people, around the world. The testimonial message board on his website is evidence of this, with tributes being posted from a whole range of nationalities - there are few artists whose music has touched so many people. We all remember when ‘Levels’ broke into the charts back in 2011, and essentially set the tempo for a decade that would be dominated by House/Pop fusions from EDM titans such as Calvin Harris, David Guetta, Martin Garrix and The Chainsmokers. Avicii’s crossovers into Folk, Rock and Country music broke down genre walls and introduced many new artists to fans that would not normally be interested in these kinds of music. On a more personal note, it seems apt that I’m writing this review in the lead-up to Father’s Day. Zac Brown Band is my father and I’s favourite band, and we always have one of their CDs loaded into the car stereo, ready for our road trip sing-a-longs. The paths of our music tastes don’t often meet, but this is a great instance where we can really share our love of music with one another. And the only reason I ever heard about Zac Brown Band, was because they were featured on the Avicii song ‘Broken Arrows’, and I thought hey, why not give them a try. Equally, I remember playing my dad Avicii’s ‘The Nights’, and he fell in love with the carpe diem spirit of the hook, He said, one day you’ll leave this world behind, 
Before any big event in my life, my dad will still text me the words, ‘Remember, these are the nights!’, just as a reminder to make the most of every moment. It seems a bit trivial to call an EDM song my favourite song, but because of the meaning associated with it, ‘The Nights’ is definitely up there for me. Avicii has had a much bigger impact on me that I would have ever imagined. While the album is heavily tinged with grief, TIM is also the perfect celebration of Avicii’s talent in creating music that resonates with his listeners. Despite the pained lyrics and the tragic context, TIM has at its heart the message Avicii always tried his best to convey - one of hope. Maxim Mower Get this amazing album on CD or Vinyl below Originally published at phaser.com There is a unique quality that only the upper, upper echelon of artists ever have. I’m not talking about the way their melodies are strung together, the way their charisma shines through on the track, or the way their lyrics shake you to your core. Of course, these are qualities that great artists possess. But only a handful of artists reach a point in their career where you don’t listen to see if the album or single is any good. You know it’s going to be good, so you just relax, and enjoy it. Surprisingly, not many of today’s musical icons seem to possess this quality. Drake, who keeps breaking record after record after record, even ones held by The Beatles, still brings out an album to hesitant ears. ‘Will it be as good as the last one?’, they ask. The same is true of Ariana Grande, Taylor Swift, Post Malone - most of today’s musical heavyweights still turn up with a sense of something to prove. Ed Sheeran literally has nothing to prove. Every album he’s ever brought out has been a smash hit, and every single he drops is draped with a VIP pass to Number One before anyone’s even listened to it. A significant number of your favourite songs were probably written by him, with his writing credits stretching all the way from The Weeknd to One Direction via Justin Bieber. And what’s more, he seems like the nicest guy to set foot in the music industry. He recently announced his upcoming No.6 Collaborations Project, following on from the No.5 that he released before he’d even been signed to a label. The two lead singles feature Justin Bieber, Chance the Rapper and PnB Rock, and are - surprise surprise - currently sitting on top of the charts. Like I said, Ed Sheeran is one of those artists you can’t help but sit back and appreciate. He said he had a bucket list of artists he really wanted to work with, so that’s what he’s going to do. And why not? He’s one of the most successful artists of all time, so why not tick off those collaborations he’s been wishing for. What do you have left to strive for when you’re the best? In Ed Sheeran’s book, it’s to simply enjoy yourself.  This album should definitely be regarded as a complete love project, with Ed simply following his heart and working with the people he genuinely wants to work with, and not just names on a list handed to him by his record label. However, while we shouldn’t overanalyse it, it could also end up being one of his most interesting albums yet. The only slight criticism that people can possibly muster against Halifax’s most prized export, is that his music is at times a little derivative. Chance the Rapper and PnB Rock are certainly not features we could ever expect on a ‘standard’ Ed Sheeran album, so maybe this is his way of answering that final question as to how versatile he really is? To be honest, I really don’t think this has crossed his mind. No.6 looks set to simply be a fun, eclectic journey through a whole host of musical styles and genres, one that is enjoyed just as much by the artist as it is by the listener. Who can we expect on the guest-list? Ed has made no secret of his love for Hip Hop, with the ‘favourite song’ referenced in the go-to wedding track of this generation, ‘Perfect’, being revealed to be Future’s hard-hitting gangster anthem ‘March Madness’. He also worked with Future on Taylor Swift’s ‘End Game’, so an appearance from the Atlanta rapper can perhaps be presumed. Travis Scott is almost certainly on there too, with a collaboration between Scott and Sheeran leaking earlier this year, and judging by the lyrics, seems to be Track 7 on the project, called ‘Antisocial’. There will undoubtedly be some curveballs thrown at us, but all the more reason to look forward to No. 6’s release. This is a guy at the peak of his powers, nothing to prove, and just enjoying the artistic freedom his success has brought about. Is there any pressure on Ed Sheeran to deliver us another blockbusting, record-breaking smash hit of an album? 100% not. But are we expecting one? Absolutely. No. 6 Collaborations Project is out on July 12th, and is available to Pre-Add on all streaming platforms now. Maxim Mower  Avicii, 'The Nights' “He said, one day you'll leave this world behind So live a life you will remember My father told me when I was just a child These are the nights that never die” I think it’s a testament to the selflessness that pervades the late Swedish DJ’s music, that he wove a constant theme of ‘Carpe Dium’ throughout his catalogue, despite clearly struggling to overcome his own struggles to find happiness. Maybe this is what motivated him so fervently to provide his listeners with an approach to help them find their own joy. Either way, Avicii’s ‘The Nights’ is the epitome of what my Self-Help Songs series is all about. “One day my father he told me Son, don't let it slip away He took me in his arms, I heard him say When you get older Your wild heart will live for younger days Think of me if ever you're afraid” It may sound corny to call an EDM track my favourite song of all time, especially considering my overwhelming love for Hip Hop, but ‘The Nights’ is a definite contender for my personal top spot. Its tale of a father telling his son not to waste his life and to chase his dreams reminds me of the mentality my dad has always tried to instil in me. I remember playing this song to him a few years back, and he immediately fell in love with it too - despite in no way being a fan of Electronic Dance Music. The music video only serves to drive home the valuable message, with professional life-liver Rory Kramer giving us a snapshot into the rip-roaring adventures he has always been inspired to embark on. My dad still sends me texts at University saying ‘Remember - these are the Nights!’, (admittedly usually accompanied by a few random emojis!). But sometimes I feel like I do need this reminder to try and make the most of this moment. It seems adults spend half their time telling us that ‘Oh, life does go by quickly, and before you know it you’ll be old and wishing you’d made more of your youth’. Ugh, whatever, is the standard response, occasionally followed by a roll of the eyes. It’s true though, and I think we all know this deep down. I mean, it feels like I only started my Oxford journey last month, but already I’m going to Halfway Hall, signifying I’ve officially made it through half of my three year degree. Time does fly by, and one day we will leave this world behind, despite my childhood attempts to reject this notion and believe in the possibility of immortality (part of me is still tempted to go and freeze myself for a few centuries until a cure for death has been made, but I guess I’ll need to commit a little more than part of myself in order for that to work!). I’m as guilty as anyone of looking forward all the time, planning ahead, thinking of where I want to be in five, ten years. I think this is partly a symptom of our education system, and how there is always an objective, a goal we are preparing for, whether this be GCSEs, A-Levels, Prelims or Finals, and we believe that once we get past the next target we can start living as we want to. But life is one long string of targets, and I feel like it’s easy to focus so hard on that next deadline, that upcoming holiday, and that job promotion that’s a couple of years off, that you eventually find that you’ve wished years of your life away. So following on from my last Self-Help Songs post on Zac Brown Band, I think that while it’s important and inspiring to set goals, at the same time we have to remember to just appreciate this night, this day, this moment, without thinking of what comes next. It’s that cheesy old slogan that’s now emblazoned across every iPhone case, laptop screensaver and River Island t shirt - 'Carpe Dium'. It’s a painfully overused cliche - but at the same time, it’s undoubtedly true. Because in reality, we only ever experience life in the present, so I guess you could say that the future never arrives. So why put your emphasis on something uncertain, when you could be putting your energy into making the most of the what is right in front of you? After all, these are ‘The Nights’ (unless you’re in Australia, in which case - these are ‘The Days’!) “When thunderclouds start pouring down Light a fire they can't put out Carve your name into those shining stars” How to Live Without Regrets #1 - Seize the Day Maxim Mower https://genius.com/Avicii-the-nights-lyrics |
AuthorHello! I'm currently studying Philosophy & Theology at Oxford University, UK. Having always loved writing and music in equal measure, and having always hated decision-making, I figured hey, why do I need to choose between the two? Archives
May 2020
Categories
All
|
RSS Feed